Arunkumar Sivakumar and Ayodeji Olalekan Salau 2025. Leveraging Machine Learning Models for Market Trend Forecasting and Consumer Behaviour Insights. International Journal on Engineering Artificial Intelligence Management, Decision Support, and Policies. 2, 3 (Oct. 2025), 26–37. DOI:https://doi.org/10.63503/j.ijaimd.2025.167.